Mission: Our mission is to cater the knowledge and skill requirements of retailers and attract youth to choose retail as a career. Vision: Our vision is to become the Center of Excellence in terms of global standard retail education. empirical research in relevant field. Industry-driven training. Objectives: Enhance the skill level of current and future staff of retailers so why they can contribute more in their employer’s profitability. Develop and promote retail as an attractive career. Help retailers avail right personnel at the right time. Work closely with government, ministries & other authorities in national retail related projects. Provide research and statistical analyses for retailers to benchmark performance. Offer the latest information via our newsletters. Organize different knowledge sharing events to promote the culture of continuous improvement.